Rolife Marks Nine Years of DIY Crafting at American Dream

The afternoon session, running from 1 p.m. to 5 p.m., serves as a physical touchpoint for the brand’s digital fan base, known as Rofans. Attendees can participate in hands-on workshops, engage in panel discussions with executives, and get a first look at upcoming product lines. The program also includes a formal ceremony to honor the brand ambassadors who have helped scale the company’s influence since its 2017 inception.

Oscar Qin, Head of Global Marketing at Robotime, emphasized that the milestone serves as a tribute to the social nature of crafting. For the brand, success is measured not just by the popularity of its miniature houses and book nooks, but by the shared experiences of families and friends who use their kits as a medium for connection. As the company moves into its next phase, it aims to deepen this engagement by integrating more in-person meetups with its growing catalog of 3D wooden puzzles and collectible figurines.