Dodge Expands Charger Customization with New Red Oxide Paint
Under the neon lights of the Woodward Dream Cruise, Dodge unveiled Red Oxide, a deep, dark red finish set to join the 2027 Charger lineup. The new color option, which debuted alongside a collection of custom-built performance machines, signals a push for greater factory-level personalization across the brand’s muscle car portfolio.
The Red Oxide hue, previously reserved for the Durango, brings a distinct, shifting aesthetic to the Charger’s exterior palette. Dodge CEO Matt McAlear emphasized that the addition is part of a broader summer campaign to move beyond standard production finishes, allowing owners to tailor the vehicle’s visual presence directly from the factory floor. The color joins an expanding list of options that includes Purple Haze, Bludicrous, and Green Machine.
Beginning next month, customers can order the finish across all 2027 Charger models for a U.S. MSRP of $695. This rollout arrives as Dodge continues to diversify its Charger offerings, ranging from the twin-turbocharged Hurricane-powered variants to the all-electric Daytona Scat Pack, all of which now feature all-wheel drive as a standard configuration.
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