Pacsun Brings Experimental L/AB c/o Off-White™ to SoHo Flagship

Built on the concept of a "Laboratory of Fun," the collection features 41 pieces including hoodies, tracksuits, and footwear. Prices for the lineup range from $45 to $225, applying Off-White™’s signature diagonal stripes and quotation-mark motifs to everyday apparel for men and women. Richard Cox, Chief Merchandising Officer at Pacsun, described the partnership as an effort to present these established design codes in a fresh and approachable manner for their community.

The launch event in New York prioritized consumer interaction over traditional retail, offering guests live screen-printing stations to customize garments alongside music and installations. This experiential approach reflects the broader mission of L/AB c/o Off-White™, which positions itself as a creative ecosystem rather than a standard clothing line. Following the SoHo debut, the collection is now available at select locations, including Pacsun Fashion Island, and through the retailer’s online store.