Google Industry Lead Named Keynote for 2026 Financial Marketing Forum
Don Batsford, Head of Industry at Google, will headline the second annual Financial Affiliate Marketing Forum in Toronto on October 6, 2026. His keynote address aims to unpack critical shifts in consumer behavior and digital channel strategies currently redefining how financial brands approach customer acquisition.
The one-day event, hosted at The Quay, gathers executives from American Express, NerdWallet, KOHO, and goeasy to address the friction between rapid technological change and existing marketing models. Beyond the keynote, the agenda tackles AI-driven discovery, the evolution of affiliate payout structures, and the complexities of maintaining content compliance while scaling growth in regulated markets.
Fintel Connect CEO Nicky Senyard noted that the forum serves as a direct response to the widening gap between shifting consumer habits and traditional acquisition tactics. By capping attendance at 200 participants, organizers intend to prioritize peer-to-peer collaboration over scale, carving out 100 minutes of dedicated networking time for attendees to dissect campaign performance and ROI metrics.
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