Chad Hallert Joins Plan A Technologies as Chief Marketing Officer
With two decades of experience driving brand strategy for companies like Caesars Entertainment and FICO, marketing veteran Chad Hallert is stepping into the CMO role at Plan A Technologies. He joins the Las Vegas-based firm to scale the brand's global presence as it continues to deploy AI-driven software solutions.
Hallert arrives at Plan A Technologies from his previous role as Chief Marketing Officer at Good Giant. His mandate involves sharpening the company’s market position and expanding the reach of its engineering services. Chairman and co-founder Aron Ezra noted that the appointment is intended to translate the company's track record of technical delivery into a more cohesive market narrative.
Plan A, which claims to source the top 0.4% of engineering talent globally, differentiates itself by utilizing proprietary AI agents alongside custom software development. Hallert’s expertise in the B2B and hospitality sectors will be tested as he transitions the firm from a specialized boutique consultancy to a broader global player. Beyond his corporate work, Hallert contributes to the academic field as an adjunct faculty member at the University of Nevada, Reno, teaching digital marketing.
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