Subway Partners with Embark Studios for ARC Raiders Frozen Trail Update
Subway is trading sandwich wraps for survival gear, announcing a partnership with Embark Studios to offer exclusive in-game rewards for the extraction shooter ARC Raiders. The promotion launches ahead of the game's Frozen Trail expansion, set to arrive on October 8, aiming to bridge the gap between fast food and digital combat.
From August 20 through October 26, customers purchasing a qualifying meal—including a 6-inch sub, Footlong, salad, or wrap paired with sides and a drink—will receive a unique redemption code. These codes unlock the Subterranean outfit, alongside a rotating selection of weekly bundles containing exclusive gear and items for use on PlayStation, Xbox, and PC.
Dave Skena, Subway’s Chief Strategy and Commercial Officer, described the campaign as a method to fuel players for their missions, while Embark Studios Marketing Director Ashley St. Germain noted the collaboration aligns with the survivalist theme of the upcoming Frozen Trail update. The expansion promises to be the game's largest to date, featuring an expansive new map and intensified threats from the mechanized ARC.
Redemption is available via the official Embark ID portal, with the promotion excluding third-party delivery orders. Players can track the weekly rotation of in-game items through the official program website or the Subway mobile app, with all codes requiring activation by November 10, 2026.
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