f'real Launches Golden OREO Birthday Cake Milkshake
The blend-it-yourself milkshake brand f'real is reviving its most-requested flavor, Birthday Cake, by pairing it with Golden OREO cookie crumbles. The limited-edition frozen treat, developed through a licensing deal with Mondelēz International, hits more than 17,000 retail locations nationwide starting today.
The new beverage marks the first time f'real has incorporated Golden OREO cookies into its lineup. The shake combines a vanilla-forward cake batter base with the cookies and rainbow sprinkles, designed to replicate the experience of eating batter from a bowl. Customers can prepare the drink at in-store kiosks, where the patented blending system allows for three distinct thickness settings at the touch of a button.
This release targets significant consumer demand for both brands. While the Birthday Cake flavor has been a top request on social media since its 2023 limited run, the classic OREO Cookies & Cream remains f'real's best-selling item. Megan Grinstead, vice president of marketing at Rich Products, noted that the combination was intended to offer a celebratory, novel experience for fans of both products. The 12-ounce milkshakes are priced at $3.99 and are available at various retailers, including Sheetz, Circle K, and Kwik Trip.
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