Dana White to Auction Pair of Custom Ram Trucks for Charity
UFC President Dana White will take to the Barrett-Jackson auction block on September 11 in Las Vegas to sell a one-of-one 2027 Ram 1500 Rumble Bee SRT and a custom 2005 Ram 1500 SRT-10, with all proceeds supporting the Folds of Honor Foundation and the UFC Foundation.
The dual-vehicle auction, set for the 25th anniversary of the 9/11 attacks, pairs two distinct eras of American automotive performance. The 2027 Rumble Bee SRT, the first retail-production model of its kind, features a supercharged 6.2-liter Hellcat HEMI V8 upgraded by Direct Connection to output over 900 horsepower. Beside it sits a 2005 Ram 1500 SRT-10, a modern classic powered by a Viper-derived 8.3-liter V10, customized by RealTruck to honor the heritage of the platform.
Barrett-Jackson has waived all commission fees for the sale, ensuring that 100% of the hammer price goes toward educational scholarships for families of fallen or disabled military members and first responders. The winning bidder will also receive a VIP UFC experience, further linking the automotive event to the organization’s weekend festivities in Las Vegas and Arizona. The auction will be broadcast live via A+E Networks and the Barrett-Jackson digital platform.
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