YinzCam Taps Halo23 to Drive Expansion Across GCC and Oceania
Pittsburgh-based sports technology firm YinzCam is pushing into the GCC, Australia, and New Zealand through an exclusive partnership with Dubai-based advisory Halo23. The deal pairs YinzCam’s unified digital and data platforms with Halo23’s regional commercial expertise to accelerate digital transformation for rights holders and venue operators in these emerging markets.
The collaboration aims to replace fragmented digital ecosystems with a cohesive infrastructure that integrates mobile apps, OTT streaming, retail, and loyalty programs into a single, seamless fan experience. By consolidating these touchpoints, YinzCam seeks to eliminate data silos and friction, allowing sports organizations to leverage unified customer IDs for deeper fan engagement.
Andy Oldknow, CEO of Halo23, noted that the firms have already begun developing a digital product specifically for grassroots football in these regions. For YinzCam founder and CEO Priya Narasimhan, the move is a logical step in scaling a platform that already serves over 200 organizations worldwide, including major North American leagues and global football clubs. Halo23 will leverage its deep network in venue and destination development to help YinzCam secure local partnerships and drive long-term commercial value.
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