Ember Partners with Midway’s Alcove for Luxury Co-Ownership
Midway’s private enclave of 22 luxury residences, Alcove, is diversifying its sales strategy by partnering with Ember to introduce deeded co-ownership. The collaboration allows buyers to purchase fractional interests in select properties while gaining access to Ember Stays, a full-service hospitality and rental management platform for the community.

The partnership creates a hybrid ownership environment within the gated community, where traditional whole-home sales continue alongside Ember’s co-ownership model. By offering deeded shares, developers aim to reach buyers who prioritize flexible usage over the full-time maintenance of a mountain property. Residents opting into the program receive professional support spanning property marketing, dynamic revenue management, and property care.
Alcove developer Ed Axley noted that the collaboration addresses a demand for high-end mountain living that balances privacy with hospitality. The residences, which start at over 3,700 square feet, are positioned to leverage the area’s year-round recreation, including proximity to Deer Valley skiing and Deer Creek Reservoir. For Ember, the deal represents a strategic expansion of its resort-sector footprint, integrating sales support with long-term property stewardship.
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