SUNNYD Launches SpookyD Mystery Flavor for Halloween
Stamford-based Harvest Hill Beverage Company is turning the beverage aisle into a guessing game this fall with the release of SpookyD. The limited-edition drink features Halloween-themed packaging and a secret flavor profile, inviting consumers to identify the taste while participating in seasonal festivities across the country.
The company positions the release as an interactive experience rather than a standard seasonal product. By withholding the flavor profile, the brand aims to spark social media engagement, encouraging fans to share their guesses by tagging the official company accounts on Instagram and TikTok. Randi Jachino, Chief Marketing Officer at Harvest Hill, noted that the product is designed to serve as a conversation starter at events ranging from classroom parties to neighborhood trick-or-treating.
Starting in late August 2026, the mystery beverage will hit shelves at Walmart locations nationwide. Customers can purchase the drink in 18-packs of 6.75oz bottles or in gallon jugs. Supplies are limited for the season, and the company is positioning the launch as a way to integrate the brand into autumn traditions like movie nights and costume gatherings.
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