Ace Hardware Expands RedVest Media Network with New Ad Tech

The expansion of RedVest Media introduces advanced incrementality measurement and new-to-brand reporting, allowing advertisers to track the direct impact of their campaigns on business growth. Molly Hjelm, head of the network, emphasized that these tools are designed to translate Ace's locally rooted store model into actionable intelligence for national vendors.

A significant addition is the integration of influencer marketing through a partnership with Influential, alongside social amplification tools that allow brands to utilize Ace-vetted creators. Furthermore, a new collaboration with DoorDash enables vendors to run sponsored ads directly within the Ace Hardware storefront, capturing shoppers during high-intent, on-demand sessions.

The network is also rolling out hyper-local advertising features, including weather-triggered programmatic ads that synchronize product messaging with local climate conditions. Additional offerings like RetailerReach and Category Driver campaigns provide vendors with structured ways to engage store owners and pool investment for seasonal events. These capabilities are available immediately, with the company planning to refine its custom audience library throughout the coming year.