Toyota and Graeter’s Launch Salted Caramel Chip Wheels
A custom-built freezer compartment in the 2026 Toyota Sienna has inspired a new partnership between the automaker and Cincinnati-based Graeter’s Ice Cream. The collaboration introduces limited-edition Salted Caramel Chip Wheels, a dessert designed to be stored within the vehicle's integrated console cooler while families are on the road.
The new treat features salted caramel ice cream tucked between double chocolate chip cookies and coated in chocolate jimmies. This release serves as a promotional showcase for the Sienna’s FridgeBox™, a front-console cooler that includes a specific freeze mode capable of maintaining frozen snacks during travel. Richard Graeter, fourth-generation president and CEO of the ice cream maker, noted that the partnership reflects a mutual dedication to high-quality craftsmanship, bridging the gap between automotive engineering and traditional French Pot® ice cream production.
Toyota marketing general manager Owen Peacock emphasized that the collaboration aims to enhance the family travel experience by keeping treats at the correct temperature throughout a journey. Starting today, consumers can purchase 12-packs of the Salted Caramel Chip Wheels exclusively through the company’s website. The product will remain available for nationwide shipping only while current supplies last.
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