QDOBA Launches Diptember Campaign with New Queso Fundido
QDOBA is transforming the autumn season into a celebration of flavor with the launch of Diptember, a two-month promotion running through November 2. The campaign highlights the brand's extensive range of 14 signature dips, salsas, and sauces, anchored by the debut of a new, indulgent Queso Fundido.

The new Queso Fundido features the chain's signature 3-Cheese Queso topped with seasoned ground beef, picante ranch, and fresh cilantro. Served alongside house-made tortilla chips dusted with lime and salt, the dish aims to provide a warm centerpiece for social gatherings. To accompany the savory lineup, QDOBA is also introducing its first-ever sweet option, a chocolate dip designed to pair with its recently launched Churro Chips.
Beyond the menu additions, the brand is leveraging digital incentives to drive engagement throughout the season. Customers can receive $2 off digital orders containing Queso Fundido through September 6 using the code FUNDIDO. The promotion continues with specific food holidays: guests can secure a free 4-ounce serving of chips and guacamole on National Guacamole Day, September 16, with the code GUACDAY, followed by a similar offer for chips and queso on National Queso Day, September 20, using the code QUESODAY. According to Chef Katy Velazquez, VP of Culinary Innovation, the initiative focuses on the brand's core strategy of customization, allowing diners to tailor their flavor experience across their 870 global locations.
Comments (0)
No comments yet. Be the first!