Stauffer’s Pairs Snack Crackers With Literacy Push for Back-to-School
As summer schedules give way to the rigid routines of the school year, York-based snack manufacturer Stauffer’s is attempting to inject playfulness into the daily lunch box. The 155-year-old company is pairing its Simply Animals crackers with a renewed partnership with the nonprofit Reading Is Fundamental.
The brand, a subsidiary of Meiji America Inc., is promoting its line of graham crackers—produced in a peanut-free facility without high-fructose corn syrup—as a tool for both nutrition and creative engagement. Beyond the classroom, the company is sponsoring free access to the digital book "Bryson’s Rocket Riddles" via the Skybrary reading app through November to encourage literacy alongside snacking.
Ken Vlazny, Senior Vice President of Sales and Marketing, suggests that parents can utilize the 13 distinct animal shapes to gamify mealtimes. The company recommends "snacktivity" sessions, where children use the crackers as edible canvases for art projects, or safari-themed lunch boxes designed to break the monotony of the school week. With three available flavors—Original, Cocoa, and Glazed Cinnamon—the brand aims to position itself as a staple for both quick after-school snacks and nostalgic adult breaks.
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