TrewUp Expands Trade Spend Intelligence Platform for CPG Brands

The suite includes TrewValidate, which automates the tedious process of cross-referencing promotional contracts against incoming distributor deductions. By matching data at the UPC and retailer level, the tool identifies discrepancies that often remain buried in lengthy PDFs. Complementing this is TrewInsights, a module that bridges the gap between internal spending data and syndicated SPINS point-of-sale figures. This allows teams to shift from tracking costs to evaluating the actual efficacy of specific retail promotions.

Rounding out the update is Trewdy, an autonomous discovery engine that provides on-demand answers to complex financial queries. CEO Kyle Barnholt notes that the platform has already processed over $1.1 billion in deductions, yielding average recoveries exceeding $100,000 per customer. These additions are built to scale those returns by eliminating the manual labor that typically prevents finance and sales teams from auditing their trade spend effectively. The new capabilities are available immediately to existing TrewUp users.