Belkin enters the item tracker market with integrated hardware
Moving beyond mere accessories for Apple’s AirTags, Belkin is launching its own range of trackers designed to work across both Apple Find My and Google Find My Device networks. These new devices distinguish themselves by eliminating the need for extra cases or adhesive mounts, featuring built-in lanyards and key rings.

The entry-level $14.99 SureFind Spot arrives with a pre-attached metal key ring, while the $24.99 SureFind Loop Cable Tag offers a dual-purpose design. Its secure carry loop functions as a short USB-C to USB-C charging cable, providing utility beyond simple location tracking. Both models are slated for release later this month.
For those needing to monitor wallets, the $26.99 SureFind Card offers a credit card-sized form factor with an IP68 rating, capable of surviving prolonged water submersion. At the top of the lineup, the $39.99 SureFind Wallet Stand attaches magnetically to mobile devices and doubles as a folding stand. It also includes integrated RFID shielding to block wireless data theft. While the card version debuts this month, the Wallet Stand is scheduled for an October release.
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