Laifen Expands Beyond Hair Care with New IFA 2026 Product Lineup
Laifen, the high-speed hair dryer manufacturer, is pivoting into a broader personal care technology brand at IFA 2026. The company is unveiling an expanded ecosystem of grooming and beauty products, moving away from its single-category focus to challenge established players in the oral care and vanity sectors.
The brand is introducing the AutoCurl Curling Iron, which utilizes Direct Time-of-Flight sensors and adaptive servo technology to automate at-home styling. Alongside this, the company launched the Glowy Vanity Mirror, featuring radar sensing and studio-grade LED lighting, and the Wave Lite Electric Toothbrush, which brings the company’s proprietary WaveMotion oscillation technology to a more accessible price point. Both the curling iron and vanity mirror are already available via Laifen’s website and Amazon, while the Wave Lite is scheduled for a September 24th, 2026 retail debut.
Romeo Luo, General Manager of International Business, stated that the company is applying the same engineering rigor used in its hair dryers to every new category it enters. This strategy is supported by an aggressive expansion in Europe, where Laifen is deepening partnerships with retailers including Boots, Costco, and Media Markt. Visitors to Hall 9, Booth 125, can test the new hardware firsthand, including the P3 and T1 Pro shavers and the flagship Neo hair dryer series, which incorporate specialized oil diffusion systems for hair nourishment.
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