Lucid Motors partners with Emil Frey to enter French market

The collaboration allows Lucid to maintain control over its commercial operations and brand identity in France, while Emil Frey France’s Import Division handles tailored logistical and functional services. This structure is intended to create a scalable foundation for the company as it introduces its luxury electric lineup, including the Lucid Air sedan and the upcoming Lucid Gravity SUV.

Lawrence Hamilton, President of Europe at Lucid, described France as a critical pillar for the company’s regional growth. For his part, Pierre Guignot, General Manager of the Emil Frey France Import Division, noted that the partnership aligns with their goal of supporting manufacturers that are actively reshaping the automotive landscape. The public will get their first look at the brand’s offerings during the Paris Motor Show, scheduled for October 12–18, 2026, at Porte de Versailles.