Shoot 360 Secures $7 Million Investment from COPA Innovation Labs

The deal bridges Shoot 360’s established franchise network—which currently spans over 65 locations—with the performance science and data-driven assessment methodologies developed by COPA. Founded in 2012 by Craig Moody, Shoot 360 utilizes machine vision and gamified software to track athlete progress in real time. By integrating COPA’s expertise in performance data and real estate ecosystems, the partnership intends to accelerate technology development and business expansion.

Mark Hall, CEO of COPA Innovation Laboratories, noted that the collaboration leverages Shoot 360’s proven franchise model alongside COPA’s existing infrastructure in athlete assessment. Beyond the immediate capital injection provided by COPA Venture Capital, the two organizations plan to collaborate on broader sports and real estate ventures, potentially utilizing affiliate networks like National SportsMall Realty to fuel their continued growth.