Hisense Expands Home Cinema Lineup with C3 Projector Series

The flagship C3 Ultra targets high-end performance with 4,000 ANSI lumens and an IRIS-enhanced 5,000:1 contrast ratio. Hisense integrated a Devialet-tuned audio system, complete with a built-in subwoofer, to provide a surround-sound profile intended to match the scale of the visuals. For users prioritizing response times, the C3 Ultra Max pushes brightness to 5,000 ANSI lumens and features a 1ms ultra-low latency mode, specifically tailored for gaming and live sports. The entry-level C3 Pro rounds out the series with 3,000 ANSI lumens, maintaining the signature Devialet-tuned audio hardware to ensure consistent sound quality across the entire product range.

Beyond hardware performance, Hisense is emphasizing environmental transparency for the series. The projectors have undergone Life Cycle Assessment and product carbon footprint verification by SGS, providing a documented evaluation of the devices' impact throughout their lifespan. As the company continues to leverage its status as a top-tier global electronics supplier, these units arrive in international markets throughout September, signaling a push to capture the premium segment of the home theater market.