Alexandra Gucci Zarini Partners With Queen Silvia’s Childhood Foundation

The partnership debuts with the launch of The Color of Hope Collection, featuring handbags, scarves, and accessories rendered in a signature green. Twenty percent of all proceeds from these items will be donated to the foundation, which was established by Her Majesty Queen Silvia of Sweden in 1999. Each piece in the collection incorporates the Unità, a hardware element intended to serve as a symbol of unity for child protection efforts.

Her Royal Highness Princess Madeleine of Sweden, serving as Honorary Deputy Chair of the foundation, lauded the collaboration as a union of personal advocacy and institutional reach. For Gucci Zarini, who was recognized as the 2025 Child Protection Advocate of the Year by the organization, the mission is deeply personal. She views the venture as an opportunity to redefine the role of luxury goods, framing them as vehicles for social change rather than mere status symbols. Mary L. Pulido, executive director of Childhood USA, emphasized that the initiative will specifically bolster research into legislative gaps and the development of resources for survivors.