Academy Sports Launches Monthlong Brooks Campaign in Houston
From September 21 through October 18, Academy Sports + Outdoors is dedicating its retail floor and digital storefronts to the Brooks brand. The campaign, which kicked off with a community run in Houston, aims to position the Texas-based retailer as a primary destination for performance-focused footwear and apparel.
The monthlong initiative features an expanded selection of over 50 Brooks footwear styles, including the Ghost 18, Glycerin 23, and Adrenaline GTS 25. By hosting the 'Roll Call' community event alongside the Loose Lace Run Club, the company is attempting to bridge the gap between retail sales and local athlete engagement. Frank Fanelli, Vice President and Divisional Merchandise Manager at Academy, noted that the partnership serves to provide both the technical gear and the coaching resources necessary for runners to sustain their training habits.
To incentivize participation, the retailer is offering a $25 eGift card to customers who spend at least $150 on Brooks products via its online platforms between September 21 and October 4. This promotion covers the entire range of footwear, apparel, and socks available on the company’s website and mobile application. Academy currently operates more than 300 stores across 21 states, maintaining a focus on localized inventory as it seeks to capture a larger share of the performance running market.
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