Canton Fair Marks 70th Anniversary with AI-Driven Trade Expansion
With over 220,000 international buyers already pre-registered, the 140th China Import and Export Fair prepares to open its doors in Guangzhou on October 15. The milestone 70th-anniversary event shifts focus toward high-tech manufacturing, integrating advanced AI and digital infrastructure into the traditional sourcing experience for attendees from 197 countries.
Running through November 4, the exhibition will host more than 32,000 enterprises, including 11,000 firms identified as industry champions or specialized innovators. The event highlights a significant industrial pivot, as 64% of participating companies now utilize artificial intelligence and industrial internet solutions. Furthermore, green and new-product offerings have reached record levels, comprising over 49% of the total inventory on display.
Technological integration extends beyond the products themselves into the infrastructure of the fairgrounds. Organizers have deployed 22 smart application scenarios and 16 AI-specific features to facilitate navigation. For the first time, attendees can access meter-level booth navigation across all halls, supported by augmented reality displays. This digital overhaul is complemented by an expanded service ecosystem covering ten categories, including logistics, R&D, and cross-border financing.
Zhu Yong, Director General of the China Foreign Trade Centre, noted that the objective is to provide a comprehensive, full-chain service environment for global participants. The event will also feature over 700 product debut events and a dedicated gallery to streamline supplier-buyer connections, supported by seven specialized forums addressing market expansion and risk mitigation.
Comments (0)
No comments yet. Be the first!