Suave Targets Gourmand Fragrance Trend With New 48-Hour Body Lotions

The new 48HR Moisture Lotion range arrives as consumer interest in gourmand fragrances continues to climb. Suave is positioning the line as a dual-action product, combining clinical moisture performance with high-end sensory appeal. Each bottle features a proprietary blend of shea butter, cocoa butter, coconut oil, argan oil, and soybean oil, engineered to absorb without leaving a greasy residue on the skin.

"These new lotions smell incredible and deliver an instant mood boost," said Rachel Behm, Chief Marketing Officer at Suave. The collection debuts with three distinct profiles: Vanilla Suede, which blends cacao and musk; Strawberry Delight, featuring notes of caramel and Chantilly cream; and Pistachio Cream, balanced by almond and roasted pistachio.

Beyond the scent profiles, the brand has removed parabens, mineral oils, dyes, and phthalates from the formulations. Available in 18-ounce bottles at Walmart and Amazon starting this month, the products are designed to pair with the company’s existing exfoliating body washes to deepen the fragrance effect. This launch represents the latest expansion under the Evermark portfolio, following Suave's transition under Yellow Wood Partners.