PECHOIN Marks Decade of Asian Skin Research at IFSCC Congress

Over the past nine years, the brand has secured seven international scientific awards at the event, which is widely regarded as the industry's premier academic forum. PECHOIN, which holds the distinction of being the first Chinese Gold Member of the IFSCC, has submitted nearly 200 research papers to the organization, with roughly half accepted for presentation. This sustained academic output has helped the company transition from a domestic heritage brand to a recognized participant in global cosmetic science.

Central to this year’s presence is the Exquisite Jade Face Cream 2.0, a product derived directly from the brand’s latest research. Moving away from standard collagen supplementation, the formulation targets the specific physiological traits of Asian women, such as thicker dermis and distinct skeletal contours. The product is supported by clinical testing conducted at Grade III Class A hospitals, validating a "Clear, Replenish, Nourish" approach to anti-aging.

Founded in 1931, the company continues to leverage its 95-year history to influence industry standards. Beyond product development, the brand has spearheaded technical benchmarks like the White Paper on Holistic Anti-Aging for Asian Women. By maintaining its position within the Top 15 of Brand Finance’s global cosmetics rankings, the firm demonstrates that its focus on regional skin characteristics remains a viable strategy for competing on the international market.