Aven and Forest River Launch Co-Branded Home Equity Credit Line
With over 80% of recreational vehicle owners already owning homes, Forest River is tapping into that equity to streamline financing. The manufacturer, a Berkshire Hathaway company, has partnered with fintech platform Aven to introduce the industry’s first co-branded home equity line of credit, aiming to replace weeks of wait times with near-instant approvals.
The partnership debuts in Elkhart, Indiana, at the Forest River Expo, marking Aven’s first foray into co-branded financial products. The flagship offering, the Forest River Homeline Card, allows qualified homeowners to access up to $400,000 in credit. By automating income verification and origination, Aven promises pre-qualification in three minutes and funding in as little as three days, a significant shift from the traditional, sluggish HELOC process that has historically deterred RV buyers.
Beyond the Homeline Card, the collaboration includes the Journey Rewards Card for smaller purchases and the Trailhead Deposit Card, which provides daily banking features without homeownership requirements. For Forest River president and CEO Doug Gaeddert, these tools are designed to keep dealers connected to customers throughout their ownership experience, from the initial high-ticket purchase to routine service and accessory needs. Aven CEO Sadi Khan noted that the platform’s underlying robotics allow these services to scale across the manufacturer’s vast network of participating dealerships, with plans to replicate this model for other consumer brands in the future.
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