Boats Group Recruits Marine Expert Jack Haines for Editorial Expansion

Haines brings 15 years of industry experience, including a tenure as Deputy Editor at Motor Boat & Yachting, to his new role in Miami. His arrival signals a strategic shift for the digital marketplace operator, which manages platforms like YachtWorld and Boat Trader. By integrating his hands-on testing methodology, the company aims to refine how prospective buyers interact with technical vessel data and engineering stories.

Courtney Chalmers, Chief Brand and Communications Officer, noted that the move is designed to bridge the gap between manufacturer engagement and consumer research. Beyond producing independent reviews, Haines will oversee immersive digital storytelling projects intended to help boat builders showcase new models to a wider audience. This investment in high-caliber content production is part of a broader effort to provide greater clarity for boaters navigating the purchase process.