Snickers and Adidas Merge Gridiron Performance with Halloween Aesthetics

The new footwear, retailing for $180, will hit the market on October 10 exclusively through the Adidas website. Beyond the technical construction—which features a lightweight, synthetic textile upper designed for agility—the design includes a branded lace charm and a hidden green insole intended to lean into the October holiday spirit.

Maria Urista, Vice President of Chocolate Marketing at Mars Snacking, noted that the partnership aims to bridge the gap between football culture and seasonal celebrations. To build momentum, the brands are running a sweepstakes through October 13 on their dedicated microsite, offering fans a chance to secure limited-edition candy bars. NFL rookie Carnell Tate has also joined the campaign, with plans to reveal a game-day surprise on October 11 to further integrate the two brands into the professional football landscape.