Heidi Klum and Butterfinger Mark 25 Years of Halloween Spectacle
For the third consecutive year, Butterfinger is anchoring Heidi Klum’s legendary Halloween party, a partnership coinciding with the event’s 25th anniversary. The collaboration extends beyond the elite guest list, bringing branded dessert experiences and street-level activations to New York City throughout the month of October.
The partnership leans into the brand’s signature crisp-and-crunchy profile, with the return of the fan-favorite 'Butterfinger-tini' and immersive sampling stations at Klum’s high-profile bash. Yann Bastien, vice president of marketing at Butterfinger, described the alliance as a blend of creativity and mischief designed to scale the event’s impact beyond a single night of costumed revelry.
Culinary experimentation takes center stage at Crazy Pizza, the SoHo restaurant co-owned by Klum. From October 1 through October 31, the venue will serve an exclusive 'Heidi Klum’s Halloween Butterfinger Pizza,' a dessert-focused collaboration intended to translate the party's theatrical flair into a tangible menu item. Klum noted that the milestone anniversary serves as an opportunity to push creative boundaries, promising fans a unique recipe they can replicate at home to mirror the event's atmosphere. The brand will also maintain a physical presence on October 31, distributing free product samples along the route of the New York City Village Halloween Parade starting at 7:00 p.m.
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