One Times Square Opens Its Doors for Weddings
Couples can now exchange vows at the epicenter of New York City’s neon-lit chaos. One Times Square, the permanent home of the annual New Year’s Eve Ball Drop, has launched a dedicated wedding and events venue, offering intimate ceremonies that overlook the intersection of 42nd Street, Seventh Avenue, and Broadway.

The venue provides several specialized spaces for private celebrations, ranging from the naturally lit Eternal Room to the Ruby Room, which features a classic romantic aesthetic. For those seeking the quintessential city experience, the Harmony Room offers floor-to-ceiling windows with panoramic views of the skyline and the river. Couples may also utilize the 15th-floor Bowtie Balcony to capture photographs suspended above the crowded streets below.
Managed by the Backal Hospitality Group, the service includes a concierge and an officiant, with packages starting at $600 for ceremonies hosting up to 75 guests. Arthur Backal, CEO of the hospitality firm, noted that the project aims to channel the building's century-long legacy of global celebration into a year-round destination for personal milestones. Beyond the ceremony rooms, the venue offers custom touches such as Waterford crystal keepsakes sourced from the New Year’s Eve Ball and exclusive access to the building's skywalk. This expansion follows a broader transformation of the 26-story historic tower into a multifaceted entertainment hub, now featuring interactive exhibits and observation decks.
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