Prose Expands Personalized Skincare Line With Adaptive Eye Treatments

The expansion reflects a broader market trend where shoppers are abandoning complex, multi-step regimens in favor of fewer, more effective products. According to data from NIQ, 75% of consumers now limit their daily routines to three or fewer items. Prose aims to bridge the gap between this minimalism and the reality that skin conditions fluctuate due to environmental stressors, hormonal shifts, and lifestyle changes.

At the core of the update is the CL-01 Renewal Complex, a proprietary blend featuring a 5% NAD+ precursor, tri-hyaluronic acid, and biotech reishi mushroom. Marie Mignon, Chief Scientific Officer at Prose, stated the complex is engineered to strengthen cellular resilience and reactivate pathways associated with youthful skin. The new Custom Eye Cream and medical-grade silicone patches complement this by addressing specific concerns like puffiness and dark circles. The collection is now available in the U.S. and Canada, with serums starting at $68 USD and eye creams at $52 USD, maintaining the brand’s commitment to made-to-order manufacturing to reduce waste.