KeyBank Renews Partnership with Colorado Avalanche
Thirty years after the franchise first arrived in Denver, KeyBank has solidified its position as the official retail bank of the Colorado Avalanche. The three-year renewal between the bank and Kroenke Sports & Entertainment expands the brand's visibility at Ball Arena while introducing new support for local small businesses.
The partnership grants KeyBank naming rights to the KeyBank Ice Deck, a premium seating area positioned directly on the glass. Beyond physical branding, which includes a logo placement at center ice and signage in the Grand Atrium, the bank will sponsor the team’s next three home openers and the annual Alumni Game at the University of Denver.
KeyBank will also launch the Small Business Spotlight program to showcase Colorado entrepreneurs through Altitude Sports media channels and in-game activations. Chris Picardi, KeyBank’s Colorado Market President, noted that the collaboration reflects a long-standing commitment to the local community that began when the team moved to Colorado in 1995. Lacy Ekert, Chief Commercial Officer at Kroenke Sports & Entertainment, added that the extension aims to build on the foundation of the existing relationship to enhance the fan experience.
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