Physician’s Choice Debuts Fiber Jelly to Simplify Daily Supplementation
More than 90% of American adults fail to meet daily fiber requirements, prompting Physician's Choice to move beyond traditional pills and powders. The company is launching Fiber Jelly, a squeezable prebiotic snack designed to bridge the nutritional gap with a format that favors convenience over the typical supplement routine.
The new product delivers 6g of prebiotic fiber and 600 mcg of chromium picolinate per 30-calorie serving, containing less than 1g of sugar. By integrating chromium, the brand aims to support the body’s metabolism of carbohydrates, proteins, and fats alongside standard digestive benefits. The jelly comes in Strawberry Kiwi, Peach Mango, and Watermelon flavors, formulated to be vegan, gluten-free, and free of major allergens like dairy, soy, and peanuts.
Logan Chierotti, CEO and founder of Physician's Choice, noted that the primary hurdle for consumers remains consistency. By transforming a health necessity into a treat, the brand hopes to eliminate the chore-like perception of fiber intake. Following an exclusive October 1 launch on TikTok Shop, where the company maintains a significant retail presence, the product will arrive in 4,501 Walmart stores nationwide on October 24.
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