Smoothie King Debuts Rhinestone-Adorned Cup for Protein Drink Launch
Rhinestones are meeting dietary supplements as Smoothie King rolls out its new Pretty, Pretty Protein Smoothie in a limited-edition, bedazzled 20-ounce cup. The move combines the brand’s focus on high-protein nutrition with the current consumer trend of decorating everyday accessories with decorative gems.
The new beverage contains 47 grams of protein, five grams of fiber, and contains no added sugar. Blended with strawberries and bananas, the drink is available starting October 7 at select locations nationwide. Customers purchasing the smoothie receive the rhinestone-covered cup as a complimentary gift while supplies last.
Lori Primavera, Vice President of RD & Product Marketing at Smoothie King, stated that the initiative aims to make nutritional choices more expressive and fun. This product release follows the brand’s recent expansion into the GLP-1 support space and its ongoing strategy to align menu offerings with evolving consumer wellness habits. The Dallas-based chain, founded in 1973, continues to leverage its 1,200-unit footprint to test niche lifestyle trends alongside its standard health-focused catalog.
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