Silknet leverages AI analytics to boost subscriber engagement in Georgia

The strategy centers on integrating disparate data streams—ranging from landline usage to mobile Call Detail Records—to anticipate subscriber needs. In one specific initiative, Silknet addressed the challenge of delivering tailored internet upgrade options to diverse user segments. By automating the filtering process, the company successfully funneled 600 distinct message segments to eligible subscribers within a strict two-hour window, effectively eliminating redundant communications and increasing campaign precision.

Beyond automated targeting, Silknet integrated gamification into its promotional toolkit. The 'Wheel of Fortune' campaign utilized SAS-defined logic to allocate packages, turning routine service renewals into interactive experiences. David Mamulaishvili, CEO of Silknet, noted that these data-driven strategies have solidified the firm’s position as a technological pioneer within the Georgian market. This move toward precision marketing aims to maximize the value of every customer touchpoint while ensuring that promotional efforts align with individual usage patterns.