All-Time Studios and Athletes First Launch ALL DUBS Football Game

The game builds on the mechanics of 82-0, a basketball hit that surpassed 1.5 million downloads across iOS and Google Play. By allowing users to draft players across different eras and compare their lineups, the studio aims to capture the same social engagement that drove its basketball title to popularity, where professional players like Tyrese Haliburton previously boosted the game’s reach through social media.

Athletes First is leveraging its 25-year industry footprint to scale the launch. The agency has enlisted high-profile ambassadors including Odell Beckham Jr., Jahmyr Gibbs, and Cooper DeJean to showcase their own roster-building attempts. Marketing efforts will extend across the company's media platforms, including the Exciting Mics podcast, and integrate into the Athletes First Tailgate event series traveling to 12 college football matchups this fall. To encourage early adoption, a 60-day sweepstakes starting October 15 will offer prizes ranging from a Lexus GX 550 to weekly cash rewards, with proceeds supporting Children's Miracle Network Hospitals.