iQIYI Holiday Metrics Show 12% Rise in Daily Viewing Time
During China’s October National Day holiday, iQIYI recorded a 12% surge in average daily watch times as audiences pivoted toward premium content. The platform’s ecosystem saw a shift in consumption habits, with big-screen television sets capturing nearly 60% of total engagement while in-car viewing experienced a sharp, 60% year-over-year increase.
The holiday performance underscores a diversified content strategy, with the suspense drama "The Old Story of Yu Hong" emerging as a clear leader, peaking at a 63.4% market share according to data provider Enlightent. Film viewership also saw a boost following the October 3 release of Stephen Chow’s "Kung Fu Soccer," while the company’s AIGC-driven "The Ferry Man" series crossed the RMB 10 million milestone in revenue-sharing box office receipts.
Technological integration played a significant role in sustaining user attention. Interaction within Taodou World, the platform’s AI-powered virtual community, rose by 40%. Simultaneously, specialized categories saw rapid growth, as daily viewing time for micro-animation jumped by 57%. Beyond digital screens, the iQIYI LAND theme park in Yangzhou drew large crowds, with families and cross-generational groups accounting for over 80% of visitor traffic, drawing from a broad catchment area across eastern China.
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