CLASSYS Recruits Former Bain Partner to Drive Global Commercial Strategy
To accelerate its push toward a $1 billion revenue target by 2030, medical aesthetics firm CLASSYS has appointed former Bain & Company partner Jung-hee Bae as its first Chief Commercial Officer. Bae will command a newly formed Go-to-Market Center, integrating sales and marketing divisions to scale presence across the Americas, China, and Europe.
The executive shift marks a pivotal organizational restructuring for the Seoul-based company. By consolidating domestic and international sales under the new Go-to-Market Center, CEO Jun-oh Yoon aims to replace the firm’s historically gradual expansion model with a standardized, data-driven approach to product positioning and global launches. Bae brings two decades of expertise in AI and digital strategy, having previously spearheaded business transformations across 30 countries during her tenure at Bain & Company and Deloitte.
Bae’s integration completes a revamped leadership triumvirate, joining CEO Yoon, a veteran of Samsung’s M&A strategy, and CTO Taek-Soo Kim, a Stanford-educated specialist formerly with Samsung Advanced Institute of Technology. The company currently generates approximately 76% of its revenue from international markets through its portfolio of energy-based devices, including the Shurink Universe and Volnewmer systems. Bae’s immediate agenda involves on-the-ground assessments of key territories to refine the customer experience and sharpen the company's competitive edge in the global medical aesthetics sector.
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