Raymond Zilberberg Joins PRA as Vice President of Production Services

Zilberberg joins the Chicago-based firm following leadership tenures at toddstreet and Invision. Throughout his career, he has managed large-scale product launches, incentive programs, and national sales meetings for major clients such as Samsung, Oracle, and Gartner. His new mandate at PRA involves integrating creative storytelling with operational rigor to support the company’s expanding portfolio of live, virtual, and hybrid events.

Sharon Crichton, Chief Operations Officer at PRA, noted that Zilberberg’s ability to build high-performing teams and navigate complex production environments is essential to the firm's growth strategy. In his new role, he will work alongside creative and global sales teams to refine production processes and leverage the company’s recent investments in direct talent acquisition. Zilberberg stated that his primary focus is empowering talent to deliver consistent, high-impact experiences across global markets.