Sola Salons Records Strongest Expansion Quarter in Three Years

The expansion spans diverse geographies, including Boise, Phoenix, Dallas, Chicago, and the suburban corridor of Westchester County, New York, and Fairfield County, Connecticut. Existing operators also contributed to the growth, with Jeff and Meghan Wallace securing their sixth location in the San Fernando Valley. Elliot Baldini, Chief Operating Officer of Sola Salons, attributed this momentum to the scalability of the brand’s infrastructure and the enduring demand for independent beauty and wellness services.

New franchise partners are fueling this trajectory through significant multi-unit investments. Notable agreements include a six-unit deal for Martin Zomaya in Phoenix and a similar six-unit commitment from Lynell and Dante Norton in Dallas. Chicago and the New York-Connecticut region also saw substantial entries from new partners Romi and Becky Bose and Jake Wasserstein, respectively. Beyond these signings, the company bolstered its operating footprint with four new studio openings in New York, California, and Michigan during the same period. With 759 locations now systemwide, the brand continues to prioritize multi-unit operators to capture remaining territory in high-demand markets as it closes out 2026.