Pilgrim's Brings Flamin' Hot Flavor to Frozen Chicken Lineup

Brad White, head of marketing at Pilgrim's, describes the move as an effort to inject excitement into the frozen poultry category by merging familiar proteins with high-intensity flavors. The new products, which are now rolling out to select stores, feature all-white meat chicken raised without antibiotics.

Beyond the spice profile, the items are positioned as convenience-focused meal solutions. The tenders offer 20 grams of protein per serving and require roughly 15 minutes in an air fryer, while the smaller bites provide 16 grams of protein and cook in about 11 minutes. Both options contain no artificial colors or flavors. Janelle Rowe, senior vice president of foodservice for PepsiCo Away from Home, noted that the partnership serves to extend the brand's cultural reach into new domestic consumption occasions.