LG Electronics Partners with Al Mulla Group to Expand Kuwait Presence
LG Electronics has finalized a strategic distribution agreement with the Al Mulla Group, aiming to anchor its market share in Kuwait. The deal transitions the brand’s local footprint from simple product availability to an integrated ecosystem that combines high-end consumer electronics with large-scale commercial HVAC and enterprise solutions.
Under the terms of the agreement, subsidiary Al Mulla Electronics will manage the distribution of LG’s full portfolio. This includes OLED and QNED displays, AI-integrated home appliances, and high-efficiency climate control systems such as chillers and VRF technology. By leveraging Al Mulla’s established local infrastructure, LG intends to streamline access for both residential consumers and corporate clients across the country.
Phil Won Jung, Regional CEO of LG Electronics Middle East & Africa, joined Al Mulla Group CEO Talal A. Al Mulla at the signing ceremony to formalize the partnership. The collaboration marks a shift toward localized support, with plans for a flagship facility set to open in 2027. This center will feature an interactive showroom for residential and commercial technology alongside a dedicated service hub designed to meet LG’s international maintenance standards.
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