Trellist Updates Quals.ai Platform to Automate Qualitative Research

The latest evolution of the Quals.ai platform targets the gap between data collection and execution. A new feature called Story transforms project findings into visual narratives, while SmartAsk allows researchers to query existing interview data repeatedly as new business questions arise. By providing an open API, the platform now enables companies to pipe transcripts and sentiment analysis directly into internal dashboards and third-party tools like Claude.

Operational control has also been refined through custom moderator profiles, which let teams adjust the AI’s tone and engagement style to fit specific brand requirements. These updates include an Interview Assistant for real-time transcription and an Operations Dashboard for tracking project completion. According to Thomas Atadan, VP of New Business at Trellist, the goal is to maximize the ROI of qualitative research by allowing teams to utilize the customer's own voice for personalized messaging and direct response strategies. The platform continues to support both text and voice interviews, maintaining its capacity to deliver initial results within 24 hours while providing a more flexible, ongoing research workflow.