Xtressé Enters Salon Market With Dermatologist-Backed Hair Systems
Dermatologist-founded brand Xtressé is shifting its science-heavy approach from supplements to the shower, launching new peptide-infused shampoo and conditioning systems. The rollout arrives alongside an exclusive partnership with S.T.R.A.N.D., a national network connecting salon professionals with dermatologists to address early signs of hair loss.
The new product line features two distinct systems: a Volumizing Shampoo and Conditioner for straight, wavy, and curly hair, and a Deep Moisturizing Shampoo and Conditioning Mask for coily hair. Both are powered by the company’s proprietary X3-Peptide Complex, engineered to retain keratin and protein while protecting the cuticle from environmental stressors and styling damage. Internal testing indicated that the volumizing system achieved up to 80% greater protein retention compared to water-washed controls and reduced color fading by 77% over 10 wash cycles.
By joining forces with S.T.R.A.N.D., Xtressé gains a foothold in the professional salon community. The organization, founded by Dr. Chesahna Kindred, focuses on training cosmetologists to identify scalp health issues and facilitate referrals to medical specialists. This collaboration aims to integrate medical-grade hair biology into daily grooming routines. The new collection is currently available through medical practices and the company’s website, with prices ranging from $130 to $205 per set.
Comments (0)
No comments yet. Be the first!