Apple Breaks Tradition with First Touchscreen MacBook Pro
After years of public skepticism regarding touchscreen laptops, Apple has officially pivoted. During Wednesday’s "Pro and tell" event, CEO John Ternus introduced a new MacBook Pro featuring a tandem ProLED XDR touchscreen, marking a significant departure from the design philosophy established by Steve Jobs and Tim Cook.

The 14-inch device, which hits shelves November 16, starts at $2,899 and weighs exactly 3 pounds. The screen boasts a 120Hz refresh rate, 2,000 nits of peak brightness, and a 10,000,000:1 contrast ratio. Under the hood, the machine runs on M5 Pro or M5 Max silicon, distinguishing it from the M6-powered hardware unveiled earlier in the week. A nostalgic aesthetic touch also returns: the glowing Apple logo on the lid.
This release effectively closes the chapter on Apple’s long-standing refusal to integrate touch interfaces into its laptops. Executives previously dismissed the concept, with Steve Jobs labeling such designs "ergonomically terrible" in 2010. Even the ill-fated Touch Bar, introduced in 2016, was eventually abandoned in favor of physical keys during the 2021 redesign. The new hardware signals a major strategic shift for the company, arriving alongside a slate of recent updates including an OLED iPad Mini and refreshed iMacs.
Comments (0)
No comments yet. Be the first!