Rack Attack and RealTruck Launch Store-in-Store Expansion

The partnership creates a unified retail environment where customers can utilize the RealTruck Builder platform. This technology allows users to visualize modifications in 3D, ensuring compatibility for truck, Jeep, and Bronco models before purchase. Available inventory includes truck bed covers, Husky Liners, and various off-road upgrades, all supported by Rack Attack’s existing network of certified installation experts.

Rack Attack CEO Alexander Welbers noted that the collaboration aims to pair extensive product variety with professional service across the continent. Following the successful integration of all 31 U.S. locations, the company is currently finalizing the rollout for its 14 Canadian stores, with completion expected by July 2026. According to Travis Shirley, Senior Vice President of Sales at RealTruck, the move represents a significant shift toward providing an exclusive, tactile consumer experience for drivers seeking to customize their vehicles.