New ETF Targets Nvidia’s Supply Chain Without Holding the Stock
Investors now have a way to bet on the AI boom beyond Nvidia itself. Exchange Traded Concepts and PurePlay ETFs have launched the PurePlay Nvidia Ecosystem Picks & Shovels Index ETF (Nasdaq: NVPS), a fund designed to capture the specialized companies powering the hardware giant’s massive global infrastructure.
The fund tracks the Solactive Nvidia Ecosystem Picks & Shovels Index, focusing on the manufacturers, memory providers, and power system firms that enable high-performance computing. By excluding Nvidia from the portfolio, the product aims to offer exposure to the industrial backbone of artificial intelligence rather than the chipmaker's own market fluctuations.
Garrett Stevens, Co-Founder of Exchange Traded Concepts, noted that the fund targets companies with material commercial relationships to Nvidia, essentially betting on the physical buildout of the AI ecosystem. Joseph DeYonker, CEO of PurePlay ETFs, described the instrument as a precision tool for accessing the supply chain that manufactures, assembles, and deploys high-performance systems. The fund began trading on the Nasdaq Stock Market on June 18, 2026, marking a shift toward more granular thematic investing within the broader AI sector.
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