Stand Enters Florida Market With Physics-Based Home Mitigation Model

Traditional insurance models rely on zip-code data to price risk, a method increasingly ill-suited for a climate where storms grow more frequent and severe. Stand, led by CEO Dan Preston, aims to replace these broad generalizations with a granular, property-specific approach. The company’s proprietary World Model simulates how wind and water interact with individual structures, allowing the carrier to pinpoint precise upgrades—such as installing roof anchor clips or water shutoff valves—that significantly enhance survivability.

Beyond underwriting, the company acts as a project coordinator. By vetting contractors and negotiating discounted rates, Stand removes the friction homeowners typically encounter when trying to retrofit aging houses. For early customers, the insurer is providing complimentary smart water leak detection systems and potentially financing mitigation costs. These investments pay off for the policyholder: according to the company, targeted structural improvements can reduce annual premiums by as much as 40 percent.

This move marks Stand’s first voluntary insurance offering in Florida, moving beyond the state's Citizens program. The insurer is backed by a syndicate of A-rated reinsurers, including Arch, RenaissanceRe, and Hiscox. By treating home safety as an engineering challenge rather than just a financial one, the firm seeks to offer a sustainable alternative in a state that has seen nearly 100 billion-dollar weather events since 1980.