Aquarius Expands AI Suite with Press AI and PR Spotlight Tools
Los Angeles-based startup Aquarius has launched two new tools, Press AI and PR Spotlight, designed to provide individual creators and journalists with the capabilities of a full-scale newsroom and marketing department. The platform aims to bridge the gap for independent professionals who lack the support of a large corporate team.
Press AI functions as an automated editorial unit. Users provide a story lead, and the tool performs live source research, fact-checking, and interview transcription to generate a finished, ready-to-file article. By streamlining the labor-intensive stages of reporting, the software allows a single journalist to manage a higher volume of stories and meet tighter deadlines.
PR Spotlight addresses the business side of content creation by automating brand management tasks. The tool generates investor-grade pitch decks, media kits, and logo designs based on user input. It also integrates contract management through DocuSign, enabling users to send and receive legal documents directly within the interface.
"Talent is everywhere. The team behind it is not," said Chaela Harrell, co-founder of Aquarius. "Aquarius gives one person the power of a whole company." These new offerings join an existing ecosystem of creative tools, including Muse Lab for visual media and the voice-driven assistant Aria. The platform operates on a self-serve model, allowing users to pay exclusively for the specific tools they utilize.
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